Objective: Design CAIS’s 2011-2012 30th anniversary annual report and track online readership.
In highlighting the Chinese American International School’s 30th anniversary year, I designed the entire layout and digitally published CAIS’s 2011-2012 annual report. As the Communications Associate of a two-person communication team, I elevated the look and feel of Chinese American International School’s visual communication and brand strategy. I designed the 2011-2012 annual report to reflect the school’s traditions and history to honor its past 30 years as a premiere dual language immersion institution. The 48 page all color annual report was also the first to be introduced on a digital publishing platform where readership could be measured. It is currently the school’s second most read publication with over 6,000 impressions on issuu.com.
(creative marketing, branding, content marketing, layout design, print marketing)