— Angel Chang (@helloangelchang) March 2, 2018
“They look so good, I love them. It’s helped us get a few new members!” – Maria
My desk at New Relic, Inc. started out 2 years ago in a high traffic area. So to meet new people, I would ask teammates who walked past to draw me a fish.
I explained that I felt like we were in an aquarium swimming to and from on the 10th floor where marketing sat. (My Pre-K teacher side was clearly showing itself.)
After a few months, I was able to collect a variety of fishes that I put on display by my desk. (And then I decided to collect other post-it drawings and then I moved desks…but anyways I finally took out the fishes on my last day.)
And what I saw was that an aquarium is beautiful when we have different fishes swimming in it. :)
Thanks old and new fishes for joining my New Relic journey! Now off to swim in a different aquarium!
My group elevator selfie record is 1️⃣3️⃣ people. 🙌 pic.twitter.com/YzRV2z9h3l
— Angel Chang (@helloangelchang) August 11, 2017
— Angel Chang (@helloangelchang) June 22, 2017
— Angel Chang (@helloangelchang) June 21, 2017
I like to draw analogies to marketing. (I also like to draw, period.) I’ve compared cooking to planning a promotion. I’ve compared a claw machine to marketing fundamentals. And lately, I’ve found that going to conference sessions is a lot like digital advertising. Allow me to explain.
1. Session advertisement (Channel)
When I arrive at a conference, how do I know what sessions to go to? Do I look through the conference hand out or website agenda? Do I refer to the conference app or an email? Or does someone verbally recommend me to attend a session? Much like our different marketing channels or mediums, there are many different ways for me to get information (website, social media, email, etc.). In this case, I refer to the conference app to pick my session.
2. Session title (Ad creative)
Session titles and descriptions are really important when shopping for a session. For example, I would much rather choose a session title like “Meetings Suck: Designing Better Creative Collaboration” than “Demystifying Ad Fraud with Emerging Marketing Technologies and Insight Versatility [insert more industry jargon].” I think of session titles like ad creatives. In a sea of ads, which one catches my attention? Which session title would I attend over others? Like a good session title, successful ad creatives can get someone to pause for consideration. In this case, I decide to attend “Supercharge your Storytelling Strategies #FTW.”
— Angel Chang 😇 (@helloangelchang) February 24, 2017
4 Tips to Improve Your Public Speaking! 🗣 pic.twitter.com/Yblc0rS0j8
— Angel Chang 😇 (@helloangelchang) February 23, 2017