“Experience the Future” of FutureStack through Facebook (May 2017)

On behalf of the New Relic Performance Marketing team, I’d like to share our latest project to promote FutureStack London…on Facebook! This isn’t just an ordinary ad unit. We’ve teamed up with Lift agency to produce this Facebook canvas ad, a mobile-only ad unit that acts like its own landing page within the Facebook platform. (Twitter and LinkedIn do not have this ability.)

This has been a trend in social media and mobile marketing. You might’ve seen them. You can tell it’s a canvas ad with the “carrot” ^ icon at the end of newsfeed image. Clicking on the icon will open up the newsfeed ad to the canvas experience.

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Click to see the full experience here. (Hand model and phone provided by Andrew Altman)