Objective: Execute CAIS’s 2012-2013 rebranded aesthetic direction.
Coming out of the school’s 30th anniversary look and feel, I designed and elevated CAIS’s visual communication that was in line with new rebranding guidelines provided by Salt Branding. I designed three 144″ x 72″ fence-line banners that were hung on Oak street, a busy street where hundreds of cars drive by each day on their way downtown. Marked by contrasting dualities of local versus global, the banners intentionally highlight that CAIS exists both as a local school and a global community. I also designed an annual report within a short six week project deadline and accrued over 15,000 impressions its first digitally published month. Using the same duality concept, the 2012-2013 annual report was designed to reflect a modern presentation of the school’s vision as a local school and global community. The 40 page all color annual report also includes my photography contributions and is currently the school’s publication with highest tracked visibility. I also led the layout designs and contributed written articles for the school year’s quarterly newsletters.
2012-2013 Back to School Banners
2012-2013 Annual Report
2012-2013 Connections quarterly newsletters
(campaign management, creative marketing, branding, content marketing, layout design, print marketing)